The Simple Way to Write Instagram Captions Fast

Captions are KEY to making high value content, but they're...

...either a) an afterthought or b) seen as 'more work'  - i.e. they're overlooked.

BUT, when you have frameworks for your captions they become very simple and very quick to make, and dramatically increase your engagement and growth too!

In this podcast I'm sharing my favourite caption for fast content marketing - let's go!

Listen to the Episode

Transcript

Hello everyone, welcome back to the podcast. Great to see you again. Today, I'm talking all about how to write captions. Now, captions for most people are an afterthought. They're something that people either, you know, or Overlook completely or dread doing most people see captions as more work in inverted commas and They usually miss out on the value that captions can add not just for the consumer of your content But also in terms of driving up your metrics likes saves shares and comments All of those things can be very, very heavily driven by a great caption.

So, they're a core part of making sure that your content is well rounded and complete. And today, I'm going to be sharing with you a framework for how to create captions really quickly, how you can write a caption about anything in literally minutes, and how to do it with almost no thought, by pulling what's already out of your head by using a framework to do so.

Let's get into it. Captions are one of those parts of social that do so much and yet don't take very long at all, often overlooked, and often not used in the, in the best way, you know, and actually they add an awful lot of value. They contribute a lot to converting to followers, particularly if you're working with reels that are, you know, Um, they can add a lot of value in addition to the content that you make as well as context to the content that you make.

And they're also very, very good for engagement. So, you know, captions are a really good thing to be getting involved with. Um, and they don't take a lot of extra time. And once you have frameworks to be creating those captions through, They can drop in pretty quickly. They don't take a lot of forethought.

You don't need to script them out and plan them out. You don't need to get ChatGPT in order to be able to write your caption for you, because it takes so long. You know, you can write a caption very, very quickly. Once you have, you know, Framework to write captions with. So today I want to share with you one framework that you can use for your captions, and hopefully it'll help you write those captions very quickly.

Um, and lots of ideas on how you can write your captions in order to be able to ensure that you start getting the results that you want to get, whether that be follows, whether that be engagement or whether that be opt ins for your products and services. A lot of this stuff is driven through captions.

So another good thing about captions is people often read captions before they finish the end of a video. So they'll actually read a caption whilst the video is going on, or they'll see a call to action in a caption before they get to the end of the video and go straight into that call to action before they've even watched the whole video.

Whereas with a video, you would normally put the call to action at the end of the video so they don't have to get to the end. You know, with a caption, you can put the call to action, like, in the first sentence, and people will actually, you know, go through that call to action. So they're a really effective way at doubling down on making sure that people actually do the action that you want to do.

Okay, so, i. e., whether they finish the video or not, there's a call to action in your caption to do the thing you want them to do, either way. And so they're a really effective way of, you know, ensuring the efficiency of your content. Which, and, and, of course, people consume content in different ways. You know, some people like to read a caption whilst the content's playing in the background.

Some people will just go straight to the caption. Some content is designed to be caption only. For example, a three second reel that just says, you know, how I made a hundred thousand dollars in five days. And then, you know, you just sit down at your laptop reels, only three seconds long, and then it says, read the caption.

And so the content itself is. Entirely caption driven, you know, or the caption can simply be adding some additional context to some already text heavy content. For example, let's say you have a carousel with 10 slides explaining a lot of good stuff. You can have some extra context within the caption that might have been out of scope of the carousel itself.

So you can educate people further, or you can add value in a caption, like providing a little cheat sheet for people or a recipe for people. Let's say you had a reel that was you cooking, you know, beef steak, beef stew or something. You could have caption that's like, here's the recipe for the food that I just made in the caption.

And that's really good value for people. So there's loads of opportunities to. Expand your content with a caption. And again, it doesn't take very long to write that caption once you have a framework. So I'm going to show you a framework that I really like. It's a pretty heavily used framework. Once you kind of see the framework, you're going to see it.

All over the place, and it really does work for anyone in any niche. It's particularly good for people using expert content, um, and for someone that, you know, wants to describe a process or a story or a situation. And that's something that you can use even further. If you're telling stories, we also had the previous, one of the previous podcast episodes about storytelling.

And in there, I also share frameworks in there, which can equally be used for captions, as well as videos. So refer back to that podcast episode if you want to know a little bit more on how to write stories in your captions. But today I'm going to be focusing more on sort of a more of a pragmatic caption rather than a story led caption.

Um, so the story, the framework that I use for captions, I call the Havok framework, just because, uh, each one of the steps begins with the letters from the word Havok. And so it's easy to remember. Um, you know, you know me, I like a lot of alliteration. If I can turn something into a mnemonic or make something into a nice three step thing that all begins with the same letter, that would be awesome.

I have attempted to make caption frameworks that all begin with the same letter, and I've come close. I haven't quite got there yet, but maybe some point in the future I can make like a three Cs thing going on or something. Um, but for today, the framework I'm sharing is called The Havok framework. All right.

So the Havok framework goes like this. The first part of your caption is the first line. And the first line of your caption is really, really important because it shows underneath your video or underneath your piece of content. And people can read that, but the rest of the caption has a little more.

option where they need to tap and expand it in order to be able to see the rest of the caption. So the first line of your caption is really critical to showing people that there is more value in the caption should they read it or to create intrigue so someone does go on to read the caption or to just find out more.

It's also very good, sidebar, when you hook someone into reading a caption, if you have a very short reel, that reel might play in the background, and so captions are often used to extend watch time. Um, so again, the first line of your caption is crucial, because you need someone to tap that more icon. In order to be able to see the rest of the caption.

If they don't tap it, they won't see the rest of the caption. It doesn't matter how good it is. Just like with a newspaper, if you didn't have a good headline on a newspaper, it doesn't matter about the articles inside of that newspaper. Because they never open it. Alright? So the first line of your caption is really important.

It does need to be short. There is a character limit for the first line of your caption. Don't overthink what that character limit is, because it does actually vary slightly depending on the spaces and the punctuation that you use, and it varies slightly from platform to platform. So don't overthink the character limit too far and be like, oh my god, it's gotta be 120 characters.

It does vary. Think of it more as just a very short sentence, okay? So long as it's a very short sentence, you'll be fine, and it should work. Be included and so the first letter havoc h is for hook That is the first line of your caption a hook the hook needs to make a promise that people can Find out more about or it needs to create Interaction or intrigue to read more.

For example, you might have a hook. Here's the five ways. I grew my business In 90 days. Okay. And there's an arrow, a little arrow pointing down. I like to have a little icon pointing down of just little, you know, emoticon with a finger pointing down or an arrow pointing down, just because again, you give this a little visual clue of, you know, you need to tap the icon or to read this more rather than just saying.

Here's five ways to grow your business. Full stop. I like to put a little icon at the end of it that has, you know, that shows people that they need to tap something to find out more, but you can either have something like a value driven hook. Here's, you know, my cheat sheet for writing captions fast.

Arrow down. Or intrigue. Here's the biggest mistake I made with captions. Oh, people are like, oh, okay. Or it might even be, here's something about captions I didn't tell you. Little arrow pointing down. Something that's going to get people wanting more. Something that's going to add additional value. To what you're talking about in the real.

Okay. You see the value driven or intrigue driven, or it could be story driven as well. You know, here's what happened the first time I tried to write a caption, you know, it could be story driven, but something that's going to create a little bit of intrigue and make sure that they tap that more button to read more about.

Your caption. Once they do that the caption is going to then pull up on the screen if it's a reel or it's going to drop down underneath if you're just using static content that they can read. And now the next letter of our mnemonic havoc here is A, and A is for about. About is where you add some context to what you're about to tell them.

Okay, or you give a little bit of background as to why your thing is important or why you're telling that thing in the first place, right? So let's say my hook was, um, you know, here's five ways to write better captions. My about might be, There are several things that people always get wrong when it comes to captions.

And if you don't do these right, they won't get you the result you're looking for. Okay, a little bit about, a little bit of context, a little bit of background to whatever it is you're about to share. You know, let's say you were doing a cooking channel and the hook was, here's my recipe for this amazing beef stew.

The about might be, I don't cook beef stew the same way that most people do. The reason being is if you cook it in the traditional way, it dries out the meat. So here's how you should do it right. Okay, you see how I'm just getting a little bit of context, a little bit of why should I care, not just, oh, here's the thing, here's the list, wham, bam, a little bit of why I'm giving you this information.

It builds authority, helps you stand out more in the caption, shows something isn't just cribbed, and also I think helps people actually acknowledge the value of the thing. If you just said here's, oh, here's your five ways, one, two, three, four, five, like, okay, that's cool. You know, but if you give a little bit of context to say why the thing you're about to share is so powerful or so effective, it helps people see the value more, right?

Just like in that beef analogy, I said, look, the way most people cook beef dries the beef out. And this is why I cook it this way. It adds additional value to what they're about to get. They're like, Oh, Okay, so the thing you're about to tell me isn't just another, you know, way of cooking beef. It's actually a really specific way of cooking beef that doesn't dry it out.

Oh, okay. Now I'm more interested. Right, so it just helps to give a little bit of gravitas around that. If you were telling a story, the about might be, you know, six months ago I flew out to New York and I was absolutely terrified. And that might be the about bit. You know, or I flew out to New York for such and such an event that such and such put on for me.

And at that event, I was due to speak in a 30 minute slot to talk about X. Okay. That's the background, the context, the about of whatever it is that you're talking about. Now, as I walk through this framework, what I want you to be doing is number one, using this framework to create your own captions, but number two, you can program chat GPT into this framework.

You can say, Hey, chat GPT, I want you to create a caption in this havoc framework, which goes like this. And then the quality of ChatGPT's response will be way higher, a thousand percent better than if you just said, write me a caption. Right? So, this framework makes it easy for you to do, and it makes it easier to get AI help if you're AI inclined as well.

Okay, so, first is hook. That's the first sentence. Second is the about, the context, the background, the why I'm even telling you this in the first place. The third bit is, of course, the value. V for value. Here's where I'm gonna drop the value of whatever it is I'm sharing. If I was on a cooking channel, this is where I'm gonna write.

The recipe for the beef stew that I'm talking about. If I was talking about captions, this is where I would share my framework for the captions. If I was talking about, you know, how I grew my business, this is where I would break down the steps of what I did in order to be able to grow my business. You know, this is the bit where I really dig into the value.

And when I say value, I want you guys to be as specific as possible. Okay. Value is not. A bunch of well intentioned stuff that you should do. Right, so value is not, you know, here's why branding is so great. Because, you know, when you have a personal brand, you can do this, and you can do this, and you can do this.

That's not value, okay? That's just you talking about why something is good. Value is The literal steps. Value is the process. Value is actionable advice that people can take away, super practical, that they can actually do something with. Okay, that's value, alright? Trying to convince someone that something's a good idea, that's not value.

And if you write captions that, you know, promise one thing, but don't deliver, then people are going to very quickly get used to not bothering to read your captions. And chances are, they won't follow you because, you know, you said, read the caption and then the caption you gave them didn't add any value at all.

It just tried to convince them of something, which is not adding value. So, you know, Especially if you make reels which are very short that are caption, you know, have caption as a requirement to get people to do something, you know, you need to make sure that the caption is good. Okay, you need to make sure the caption is actually really good.

Now whilst we're here, we should talk about how long should my caption be, Dan? I like to say that a caption should be the opposite of whatever the content is, as a rule of thumb. So if your reel is really short, if it's 5 seconds long, 3 seconds long, you should have a long value driven caption there because you're offsetting that.

Whereas if your reel is quite long, you know, 30, 40, 50 seconds, I don't think you need as long a caption because the reel obviously does more work in communicating the thing that you would look to do. So as a rule of thumb, the length of your caption is generally the opposite of whatever your content is.

As a rule of thumb. But, as with everything, if there's an opportunity to add more value in the caption and you have the time to do it, I encourage you to do it. Okay, regardless of how long or short your reel is. Sometimes, you can kind of do a little bit of a Workaround where the caption is basically just the script of the reel, you know So for example, I have videos called Let's make videos where I kind of like break down how to do something and the caption there really is just the steps I showed you in the video, but it kind of like so I didn't really take any extra time to write it and It just helps people follow along and it, like, gives people a crib sheet afterwards and it's super saveable.

So, you know, it doesn't always have to be a completely original, creative thing. And a lot of people see captions as, you know, more content and more ideas and something. A caption is simply just an extension of whatever you talked about in the content. Right, it's not supposed to be more effort, but make sure that V for value is in there.

Whilst you're working through the value, do use plenty of emoticons in order to be able to help communicate that value and communicate the sentiment of your caption as you're writing it. So, for example. If I'm asking someone to save something, I like to use a little icon of a old, uh, disk, floppy disk, which is, um, in the emoticons bit, like a little disk icon.

Everyone's like, Dan, you know, why are you using disk icons? Like, no one even remembers what a disk is. I'm like, well, there's no other save, uh, emoticon in here. Okay. But you know, you could use a little down arrow, right? You know, like a download arrow or download action. If I'm like communicating. Sentiment.

I'll use emoticon faces. You know, happy, sad, smiling, angry. I might say, hey, you know, do captions drive you crazy? Angry face, you know. You want to spatter around emoticons in there. If you're putting together a list, You can use emoticons with numbers, 5, and they're nice little symbols and it makes digesting that thing nice and easy.

You know, you can use ticks, you can use little green, uh, you know, check marks or crosses for things that you shouldn't do, stop signs, you know, there's loads of different emotion emoticons that you can use and they all facilitate Really explaining that value. I also encourage you to break up your caption into no more than two lines per paragraph.

So, two lines, maximum three lines, nice and spread out, short points, single sentences. Nicely spaced out, emoticons to aid reading and, you know, aid comprehension, and just make it super scannable, fun to read, and, you know, just add that, all that sprinkles of ingredients and flavor that can just make it really, really stand out.

Um, another reason why that's important is because On all of the social media platforms, the text on captions is surprisingly small. The font size is actually very, very small. Um, so the emoticons can really help reading in the sense that they communicate, people are about to see, or the gravity of what they're about to consume again, for example, let's say you had an emoticon with the number one.

They know that, Oh, here's the list. This is where the list is starting. And I can see the big numbers there. You know, even before I've read the text, I can see where the list is and the numbers there. And again, they're like, Oh, there's a list here. Like before they've even read the list, they can see, Oh, there's a list here.

And that's then going to motivate them to save your content in that moment before they've even read it. And this happens a lot. People save stuff before they've even read it. Just because you've said you've got a list there, then they look at it and go, Oh, there is a list there. They haven't read it. Oh, there is a list there.

I'm going to save this. And they actually save things before they read them. So, you know, they'll go, Oh, save this because I don't want to forget about it. And I know if I read it, as soon as I've read it, I'll flick to the next thing. So I'm going to save it first, then I'll read it. Okay. So again, the emoticons help to build out that structure and make it super scannable and increase the value.

So use plenty of emoticons there. Don't go crazy guys. Okay. This isn't the wild West. All right. You know, ease up on the emoticons, but you know, I like to use like one emoticon per paragraph, you know, probably so, you know, you know, They're good to do. They're good to do. Um, all right. So once we've added the value there, I like to do a O in Havoc, we're O now, a one more thing.

Okay. And that's a little thing to remember, a little bit of final piece of advice or a call to action. Okay. It's a one more thing. Oh, whilst you're there, you know, don't forget to do this. If it's advice, it might be, Oh, cool. And one more thing, if you find that this framework doesn't make complete sense to you, why not try priming chat gpt with it?

And getting ChantTBT to use this framework too for even more ideas, right? So it's just that, like, little bit of like, oh, that's cool, like, extra bit of value. Or it might be a call to action. Right, here's the framework. So now's your chance to go ahead and implement this Havoc framework. So make sure you save it so you don't forget it, okay?

Or, one more thing. You know, here's an extra thing you need to do. Or, you know, I have a lead magnet that actually has this entire framework for you, that you can download straight away. Just comment the word caption, and you can grab my lead magnet. It's a little one more thing. Little one more thing, or just a little bit of context.

You know, or a little bit of a nudge. You know, you might say, well hey, by the way, if you've enjoyed this, why You'll want to follow me at this point because I share, you know, easy tips like this every single day. I know you can come over and get more help with it. Just a little one more thing, a little bit of context, a little bit of, you know, Flavoring on top of whatever you've done.

Before we hit the final thing, which is C, which is, of course, Call to action. Okay, the actual call to action. And so you might say, well, Dan, isn't that potentially multiple call to actions? And I say, yes. And yes, you should have multiple call to actions. I like to have multiple call to actions. But rolling out a list, okay.

In my one more thing, I might be like, you know, don't forget to save this list for later. Okay. And, you know, make sure you follow me in that call to action at the end. Okay. So you can have multiple call to actions and I encourage you to get people to do multiple things because. A, they will do multiple things when they're prompted to do that.

B, different people tend to prefer different types of engagement, do different types of engagement more or less. And so not everyone is equal in terms of the type of engagement they like to do, right? Um, and C, you can spread those call to actions throughout your caption. So if they, you know, don't make it all the way to the end of your caption, You've still made sure that there's a call to action, you know, throughout that somewhere in order to be able to actually get them to do something.

Okay. Ultimately engagement is more call to action driven than it is appreciation driven. And I know people like, yeah, but Dan, if I just make content, that's so unbelievably awesome. You know, I'll get a ton of engagement. It's like, yeah, maybe, probably not. It's more call to action driven. Yeah. Than anything else, you know, so if you were to say hey, you know save this for later, right?

You're going to get more saves. Okay, you're going to get people to hit that save button Now call to action doesn't have to be metric driven. It doesn't have to be like, you know, save Share follow it doesn't have to be metric driven. It could also be Conversation driven. So your call to action could be, you know, I think I fucked up getting this new sweater.

What do you think? Okay. And then that might be the call to action. The call to action might be a conversation starter. The call to action might be, I want to hear your opinion about something, or I want to discuss something with you, or, you know, this is what I think about this particular thing. So it doesn't always have to be metric driven.

And of course, you want to base your call to action, call to actions, on The metrics that you want from your content. Now on previous podcasts. We've talked about Designing your content for specific Metrics ie if you want more saves you should create content that is more saveable, right? Recipes lists templates cheat sheets stuff that people would naturally say, right?

If you want more conversations, you should be sharing more opinions and be splitting the room more often. You know, if you want more shares, funny, relatable content is super shareable. That's why memes are the highest shared, you know, type of content out there. It's because they're funny and super relatable.

If you want more likes, good ideas tend to get more likes, right? But, you know, Use your call to action to drive the type of engagement that both a fits the content that you've just made and B gives the design outcome that you're looking to achieve. So in your Havoc framework and your call to action, if you're like Dan, I really want people to discuss this.

And I, you know, I've shared an edgy opinion here. I want people to, you know, Also. Talk about it in my comments, you know, the call to action might be, you know, I still think this is better than that, you know, which one would you vote for? Right. And then that's the call to action is start a conversation around something, you know, or give me your feedback about something, whatever.

Right. But that's the C in the call to action of havoc. You know, so let's just walk through what that structure looks like one more time so you have a good sense of what it is. All right. H is for hook. That's the first line of your caption. It must be compelling. It must get people to tap that more button in order to be able to read your actual caption that's actually in there.

If they don't tap more, the caption will stay collapsed and they'll never see the rest of it. So the first line is crucial. It's crucial to getting people to actually read the thing, and I encourage you, don't write the caption until you have the first line. Okay, so often I see people writing the caption before they have the first line, then they can't work out what the first line should be because they kind of lost track in the caption.

So, The first line is also the promise and it helps keep your caption honest because it contains the conversation. So if the first line of my caption is, here's the five best things that you need, best types of gear you need as a creator, then I know that within my caption, the scope of my caption is give you those five and then shut the hell up, okay?

So it also keeps you honest. Which is again, another really important thing is to make sure that you don't overrun. Okay. So H is for hook. A is for the about, that's the context, the background, the why should I care? V is the value, maximum value, practical, actionable stuff. Share what you actually did. Share the actual steps that you made.

If you're telling a story, share how you really feel about that story. Share the ups and downs and the highs and the lows. Don't just try and convince people of stuff. That's not value. Okay. That's just. Trying to convince someone or something. Okay, so V is the value, you know, our next one is O. The one more thing, right, just that opportunity to then prompt them into doing something if they haven't done it already, or sharing a little bit more of a don't forget, you know, or a helpful thing that's going to help them actually get that result.

Before you go, oh, before I go, one more thing, you know, make sure that when you are writing your caption, you use emoticons as well, you know. Here's the framework, but you should also use emoticons. Oh, look, this is also useful. Okay, and then C is your call to action, whether it be metric driven, like, share, save, follow, etc.

Or whether it be conversation driven, choose the right metric or the right call to action to match the content that you have just posted. Okay, so let's say I made a skit reel where I sort of tell this sort of funny joke about hashtags. Okay, does it make any sense to ask people to save that? Right? It doesn't make any sense.

It's the wrong call to action. It doesn't align with the content I've just made. Okay, but sharing that does make sense. Because if I made them laugh, you'd be like, well, hey, look, if you found this funny, share it with your mates. You know and share it with other marketers because hopefully, you know, it'll resonate with them too All right So you need to make sure that the call to action is aligned with what you actually created and not simply what you want Okay, if you want things create content that delivers on those things Okay, but don't just ask for call to actions that make no sense In related to the content and I say this You know, a couple of times because that's what I see most people do.

Their call to action makes no sense to the content that they've actually made. For example, they make a reel about, you know, why you should, why you should grow your personal brand. Here's five reasons why you should go to your grow, grow your personal brand. Save this for later. And like, why you haven't given me anything to save.

There's no advice here. There's no steps here. You're just trying to convince me of something. Why would I save this? It's not savable. It's not something someone would save, you know? And so if your call to action doesn't align with the content that you've created, people won't do it. You know, they won't do it.

If you're asking someone to follow, tell them why they should follow. Okay. You know, you might say, Hey, I share marketing tutorials like this every single day, and I've got over a thousand tutorials on my account. That you can binge right now. If you want them, follow for more. Okay? You see how that, the reason that I've asked them to follow, I've qualified the reason why I've asked them to do the thing that they do.

You know? And so make sure that you're aligning those things together. And then finally, put this framework into ChatGPT. Write it into ChatGPT and say, Hey, ChatGPT, You know, I want you to generate captions, but I want those captions in what I call the Havoc Framework. Here's how the Havoc Framework works.

H is for hook, A is for about, V is for value, O is for one more thing, and C is for call to action. For each one of those things, please make sure they do these things. Make each one of those, separate it into paragraphs, and make each paragraph, you know, whatever, 100 characters long. as a maximum. Make sure you add in lots of emoticons in order to be able to make it more readable.

And ensure that within the caption itself that we're adding value and giving actionable steps and not simply advice on things for people to try. Got that? Yes, Dan, I have got that. Okay, great. So the first caption I want you to make is about x, y, z. Go. And then it's done. Once you've primed chatgbt once in the Havoc framework, everything it's going to put out there going forward is going to be pre structured in your Havoc framework so that you know it's going to fit.

exactly what you need for all of your captions. Now, one more thing. Hey, hey, here's the O. I've tested a lot of frameworks. Other frameworks work. I'm not saying this is the only framework that you can use. And there are lots of other frameworks that do work. However, I have found that this framework tends to be very, very effective for experts, particularly because it delivers a whole load of value.

It gets a whole lot of good engagement, like, you know, saves and comments, I think it's pretty straightforward in order to be able to remember, um, and it leans on what's already in your head, instead of asking you to make stuff that perhaps you don't know. So it shouldn't take you more than a couple of minutes to write your caption, In addition to what you're already doing when it comes to the content, it shouldn't take you much longer.

And when you, as you write you that caption, you should be able to just drop in, you know, the caption straight into that framework as you go. If you are using a, you know, planning app, like let's say notion, Evernote or something like that. I encourage you to make a little table in your planning app with Havoc written down it and a little, you know, template within your planning app.

With Havok written down the left hand side and a quick description. And then just fill in a table as you write your caption, right? So the first line is H on your table. Fill in H and then fill in A and then fill in B and then fill in O. And use a little table within your planning app to help keep you honest to the caption structure.

And then very quickly after you've done that five or ten times, you won't need the table anymore. But again, it's going to be there to help prompt you and give you a structure so that, you know, it's not a, you know, Oh god, you know, don't know what I'm doing situation if you're not already using notion Um for planning your content.

I think notion is a really really awesome app for planning your content And it you can create templates for different content types And within those templates you would have that little havoc Table that you can just fill in as you go. So you just say, Hey, new post. And then you've got a little table saying Havoc on it, and you can fill in your caption.

And again, the thing that speeds up content is, well, there's two things. A is research. So you're not guessing. And then B having frameworks for the content that you make. Okay. And once you have a framework, it's very easy to make content quickly because. When I'm writing a caption, I'm not thinking, Oh God, how do I structure it?

What do I say? What do I do? I just say, okay, this is a havoc. Okay. That's cool. Bum, bum, bum, bum, bum. And it's, and it just comes out very, very quick, you know, and it doesn't take any additional effort. Once you have those frameworks in place, content gets much easier and much more enjoyable, but most importantly, it performs better.

Okay. It performs better because it has a consistent structure and your audience will appreciate the consistent structure from you because it helps them to see value more often. Every time you show up. You give them this great value and this great structure and so they want more of that. And then they go and look at the rest of your content, they see more of that in the same structure, and they're like, oh wow, this guy, you know, gives out value consistently.

And every time I read his stuff, you know, there's always this really, I always know, I always know there's an awesome caption coming. And so I'm motivated to tap the caption because I know Dan's captions are good. Okay, it's really hard to get captions consistently good if you have no framework for those captions because each caption is going to be basically random.

Right, whereas if you're using a consistent framework, people know, in general, people know my captions are good. Okay, and you know that when you tap that button and you tap more, what you're going to find is It's going to be a lot of good value and worth a read and worth your time. And that ultimately then drives long term growth and engagement.

It's because you're always delivering value when people engage with you. And the best way to do that is to use frameworks like these to create that consistent sense of expertise and value in your content. So, go use the Havoc framework. I know you guys are going to love it. And let me know how it goes.

So there you go. I hope that's added value. I hope that's helped. And I hope you feel more confident in writing your own captions with my simple Havoc framework. Framework. Now, of course, there's lots of frameworks that you could use, and I encourage you to make your own frameworks and of course to get inspired by frameworks that other people use as you wander around content, because I can assure you all those people at the top.

They're all using frameworks for their captions. So get inspired find captions that you like and then reverse engineer those to make them yours Now if you've gotten value out of today, there's a couple of things I want you to do The first thing is I want you to head over to social boom. com social boom.

com is our membership where we teach you how to go from zero to 100, 000 followers and an unlimited supply of leads to your business by getting millions of views on your content. Yes, we're going to teach you how to go viral with expert content that positions you as the authority. You can access our entire program, plus Q& As every single week, masterclasses every single fortnight, live events, in person events, online events.

And more all for less than the price of a starbucks. Yes for less than seven dollars Yeah for less than seven dollars, you can become a member and join our over 1 000 members as of time recording in our membership. So come on over to social boom. com and join the movement. Now, if you've gotten value out of today, also don't forget to share this episode, share it on social, share it in your stories, send an email to your friends, blasted out your email list, share it in a Facebook group, DM it to someone, whatever you do, go ahead and share this podcast for someone else and let them know of the value that you've just received And pass on that value.

Sharing is caring. And of course, make sure you review this podcast. Just head over to your podcast capture and leave a rating and review. Tell us what you thought about it. Tell us where the value was. Tell us what your aha moments are and tell us why you listened to this podcast. I'd be extremely grateful.

And all of the reviews go such a long way to getting the word out, getting more listeners and getting us in front of more people every single day. Thanks again. See you again in the next episode.